Hi, I'm Sophie! I'm a social media producer and podcaster based in Minneapolis and NYC.
About Me
My background is in social media, and I am passionate about all-things Internet culture. I run the meme page @joan.of.arca, where I create and curate memes for 150k+ followers. I am fascinated by how Gen-Z interacts with the Internet, and I write about this topic in my free time on my Substack blog. I also co-host the weekly comedy and news podcast, Based News Network, where I've interviewed culture critic Rayne Fisher-Quann, hyperpop star Chase Icon, and Princess Poppy of RuPaul's Drag Race.
In the summer of 2022, I interned at Chegg Inc. at the NYC office, creating social media graphics and writing captions for the Chegg Life, Chegg's publication and newsletter that helps young adults navigate finance, careers, and mental health. Because Chegg Life is a newer addition to the Chegg brand, I helped shape Chegg Life's developing social media strategy. At Chegg, I became familiar with Canva and Photoshop, and I continuously work to improve my visual design skills through courses at my university as well as through freelance and personal projects.
I am excited to graduate from the University of Minnesota Twin Cities with a B.A. in history and a B.A. in strategic communications in 2024.
Social Media
Instagram Graphics designed for Chegg Inc.
My Latest Design Work
Writing
Meet @Netty_Mac, TikTok’s Queen of Karaoke
Why Among Us Parodies Will Always Be Funny
Normalize Lip-Syncing-For-Your-Life-Again
In 2016, All Stars 2 premiered with a shocking twist: instead of RuPaul, the winning queen of each episode would eliminate a competitor in the bottom by selecting a lipstick marked with that queen’s name. This change in format presented new opportunities for queens to showcase their talents. Contestants whose performances in